These signings are an indication that Ingrooves is already a new important player in this market.” We have already signed many deals with artists that reflect our music culture. “Ingrooves has a reputation as a global leader in marketing and distribution technology, and that’s something that really resonates with artists and labels here in India. “The independent music market in India is more vibrant and important than ever with an incredible amount of creativity and true artistry being developed here,” said Sharma. Previously he worked as Head of Music and Telecom at Eros and held positions at various Indian telecom companies, including Idea Cellular and Airtel. Sharma joins Ingrooves from Gaana, one of India’s major domestic commercial music streaming services, with over 200 million monthly users, where he served as Assistant Vice President of Content Acquisitions. “Amit is a highly respected music executive in India, with a deep understanding of the independent music industry and is already playing a key role in the market, as we look to work with the best independent labels and artists in India.”
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“We are celebrating our entrance into the Indian music market with the signing of two amazing artists – Himesh Reshammiya and Yo Yo Honey Singh – and we couldn’t be happier,” said Bob Roback, CEO of Ingrooves Music Group. These deals were forged by industry veteran Amit Sharma who has been named as Ingrooves Country Manager, India, further expanding the company’s presence into this important and growing global music market, showcasing the company’s dynamic suite of services to a new wave of artists from the country. Additionally, Ingrooves has also signed Yo Yo Honey Singh, one of the most popular singers & entertainers from India to a global distribution deal.
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Reshammiya, fondly known as HR, is one of the biggest hit machines in India’s music industry, due to his powerful and acclaimed body of work. Ingrooves will release the future output from superstar actor, producer, composer, and singer Himesh Reshammiya as well as that of artists on his label, Himesh Reshammiya Melodies. (LOS ANGELES & MUMBAI, November 11, 2021) – Ingrooves Music Group, a world leader in music distribution, marketing and technology, announced today that it has signed global deals with two of the biggest stars in India.